Sangam: A Confluence of Knowledge Streams

Analysis of Proposed Hotel and Conference Center in Downtown Fredrick, MD

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dc.contributor Dastidar, Protiti
dc.creator Kim, Won
dc.creator Beaver, Ryan
dc.creator Adam, Rebecca
dc.creator Hedberg, Shawn
dc.creator Kirsch, Nick
dc.creator Klink, Andrew
dc.date 2017-10-25T18:22:55Z
dc.date 2017-10-25T18:22:55Z
dc.date 2014
dc.date.accessioned 2022-05-20T08:39:29Z
dc.date.available 2022-05-20T08:39:29Z
dc.identifier https://doi.org/10.13016/M2PV6B82F
dc.identifier http://hdl.handle.net/1903/20170
dc.identifier.uri http://localhost:8080/xmlui/handle/CUHPOERS/117719
dc.description Final project for BUMO758K: Management Consulting (Fall 2014). Robert H. Smith School of Business. University of Maryland, College Park.
dc.description The City of Frederick has joined with PALS and the University of Maryland Smith School of Business to assess a proposed hotel and conference center planned for downtown Frederick. They are particularly interested in assessing the demand for the meeting space planned, and better understanding the likely economic impacts of businesses and nonprofit organizations making use of the conference center. An analysis of the trade show and events industry was conducted to provide additional background as the City and its private partners continue to develop their plans and goals for the project. Two conference centers in similar cities were analyzed to assess likely economic impacts and best practices for marketing strategies. Finally, the regional competitive landscape for conferences and private event venues was analyzed, and opportunities for business development were identified.
dc.description The City of Frederick
dc.format application/pdf
dc.language en_US
dc.publisher Partnership for Action Learning in Sustainability (PALS)
dc.relation Digital Repository at the University of Maryland
dc.relation University of Maryland (College Park, Md)
dc.title Analysis of Proposed Hotel and Conference Center in Downtown Fredrick, MD
dc.type Technical Report


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