Sangam: A Confluence of Knowledge Streams

The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics

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dc.creator Balmer, JMT
dc.creator Fukukawa, K
dc.creator Gray, ER
dc.date 2009-12-09T12:29:26Z
dc.date 2009-12-09T12:29:26Z
dc.date 2007
dc.date.accessioned 2022-05-25T13:35:18Z
dc.date.available 2022-05-25T13:35:18Z
dc.identifier Journal of Business Ethics. 76(1): 7-15
dc.identifier 0167-4544
dc.identifier http://bura.brunel.ac.uk/handle/2438/3944
dc.identifier http://dx.doi.org/10.1007/s10551-006-9278-z
dc.identifier.uri http://localhost:8080/xmlui/handle/CUHPOERS/166926
dc.description In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer and Greyser’s (2003) AC2ID test model of corporate identity – a pragmatic tool of identity management – we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualisations of Corporate Social Responsibility and social orientated theories of business. We argue ethical identity potentially takes us beyond the personification of the corporation as agent. Instead, ethical identity is seen to be formed relationally, between parties, within a community of business and social exchange. Extending the AC2ID test model, we suggest the management of ethical identity requires a more socially, dialogically embedded kind of corporate practice and greater levels of critical reflexivity.
dc.language en
dc.publisher Springer
dc.subject AC2ID test
dc.subject Corporate social responsibility
dc.subject Corporate identity
dc.subject Ethical identity
dc.title The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics
dc.type Preprint


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