| dc.creator | Mouncey, Peter | |
| dc.creator | McDonald, Malcolm | |
| dc.creator | Ryals, Lynette | |
| dc.date | 2018-08-22T18:40:54Z | |
| dc.date | 2018-08-22T18:40:54Z | |
| dc.date | 2004-07 | |
| dc.date.accessioned | 2022-05-25T16:37:59Z | |
| dc.date.available | 2022-05-25T16:37:59Z | |
| dc.identifier | http://dspace.lib.cranfield.ac.uk/handle/1826/13425 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/CUHPOERS/182283 | |
| dc.language | en | |
| dc.publisher | School of Management, Cranfield University | |
| dc.title | Key Customers: Identifying and implementing IT solutions that add value to key account management strategies | |
| dc.type | Working Paper |
| Files | Size | Format | View |
|---|---|---|---|
| Key Customers_2004.pdf | 23.18Mb | application/pdf |
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