Sangam: A Confluence of Knowledge Streams

A consumer behavioural approach to food waste

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dc.creator Aktas, Emel
dc.creator Sahin, Hafize
dc.creator Topaloglu, Zeynep
dc.creator Oledinma, Akunna
dc.creator Samsul Huda, Abul Kalam
dc.creator Irani, Zahir
dc.creator Sharif, Amir M.
dc.creator van’t Wout, Tamara
dc.creator Kamrava, Mehran
dc.date 2018-08-30T19:17:40Z
dc.date 2018-08-30T19:17:40Z
dc.date 2018-06-30
dc.date.accessioned 2022-05-25T16:38:07Z
dc.date.available 2022-05-25T16:38:07Z
dc.identifier Emel Aktas, Hafize Sahin, Zeynep Topaloglu, etal., (2018) A consumer behavioural approach to food waste. Journal of Enterprise Information Management, Vol. 31, Issue 5, pp.658-673
dc.identifier 1741-0398
dc.identifier https://doi.org/10.1108/JEIM-03-2018-0051
dc.identifier http://dspace.lib.cranfield.ac.uk/handle/1826/13440
dc.identifier.uri http://localhost:8080/xmlui/handle/CUHPOERS/182297
dc.description Purpose Food waste occurs in every stage of the supply chain, but the value-added lost to waste is the highest when consumers waste food. The purpose of this paper is to understand the food waste behaviour of consumers to support policies for minimising food waste. Design/methodology/approach Using the theory of planned behaviour (TPB) as a theoretical lens, the authors design a questionnaire that incorporates contextual factors to explain food waste behaviour. The authors test two models: base (four constructs of TPB) and extended (four constructs of TPB plus six contextual factors). The authors build partial least squares structural equation models to test the hypotheses. Findings The data confirm significant relationships between food waste and contextual factors such as motives, financial attitudes, planning routines, food surplus, social relationships and Ramadan. Research limitations/implications The data comes from an agriculturally resource-constrained country: Qatar. Practical implications Food waste originating from various causes means more food should flow through the supply chains to reach consumers’ homes. Contextual factors identified in this work increase the explanatory power of the base model by 75 per cent. Social implications Changing eating habits during certain periods of the year and food surplus have a strong impact on food waste behaviour. Originality/value A country is considered to be food secure if it can provide its citizens with stable access to sufficient, safe and nutritious food. The findings and conclusions inform and impact upon the development of food waste and food security policies.
dc.language en
dc.publisher Emerald
dc.rights Attribution 4.0 International
dc.rights http://creativecommons.org/licenses/by/4.0/
dc.subject Consumer behaviour
dc.subject Structural equation modelling
dc.subject Food waste
dc.title A consumer behavioural approach to food waste
dc.type Article


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