Sangam: A Confluence of Knowledge Streams

Multiplex value cocreation in unique service exchanges

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dc.creator Razmdoost, Kamran
dc.creator Alinaghian, Leila
dc.creator Smyth, Hedley J.
dc.date 2018-12-07T09:59:58Z
dc.date 2018-12-07T09:59:58Z
dc.date 2018-11-29
dc.date.accessioned 2022-05-25T16:40:25Z
dc.date.available 2022-05-25T16:40:25Z
dc.identifier Razmdoost K, Alinaghian L, Smyth HJ. Multiplex value cocreation in unique service exchanges. Journal of Business Research, Volume 96, March 2019, pp. 277-286
dc.identifier 0148-2963
dc.identifier https://doi.org/10.1016/j.jbusres.2018.11.046
dc.identifier http://dspace.lib.cranfield.ac.uk/handle/1826/13702
dc.identifier 22158135
dc.identifier.uri http://localhost:8080/xmlui/handle/CUHPOERS/182554
dc.description While the temporal nature of value cocreation (i.e., the interdependencies between/among past, present, and future value cocreation) is acknowledged in the literature, the processes and mechanisms through which these interdependencies are deliberately managed (i.e., multiplex value cocreation) are not examined. Our study aims to unravel the “black box” of multiplex value cocreation by investigating the processes and mechanisms through which actors manage the temporal nature of value cocreation in unique service exchanges. The research design is a multiple case study comprising four firms engaged in the definition, design, and delivery of mega-infrastructure projects. Our results showed that multiplex value cocreation involves two core processes of institutional work and resource reconfiguration that are reciprocally interrelated, driven by actor motives and conflicts and facilitated by interaction mechanisms. We further propose that emerged institutions and existing previous similar service exchanges may eliminate the need for multiplex value cocreation in routine service exchanges.
dc.language en
dc.publisher Journal of Business Research
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Value co-creation
dc.subject Project
dc.subject Service ecosystem
dc.subject Service dominant logic
dc.subject Temporal
dc.subject Unique service
dc.title Multiplex value cocreation in unique service exchanges
dc.type Article


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