There is a growing body of literature that argues that normally women derive little benefit from cash crops. Some of the barriers leading to women having less benefit from cash crop value chains include cultural norms and power differences in access to, and control over, resources among actors in value chains. It is also argued that women’s participation in different forms of collective action help women to increase benefits to them through their increased agency, hence enabling them to utilise existing and diverse options for their empowerment. This paper explores how women have benefited from their engagement in sunflower commercialisation and how culture has influenced changes in access to, and control over, resources, including land, for their empowerment.