| dc.creator |
Barnett, Inka |
|
| dc.creator |
Gonzalez, Wendy |
|
| dc.creator |
Bipul, Moniruzzaman |
|
| dc.creator |
Chowdhury, Detepriya |
|
| dc.creator |
Djimeu Wouabe, Eric |
|
| dc.creator |
Kumar Deo, Ashish |
|
| dc.creator |
Khondker, Rudaba |
|
| dc.date |
2021-11-18T16:52:37Z |
|
| dc.date |
2021-11-18T16:52:37Z |
|
| dc.date |
2021-11 |
|
| dc.date.accessioned |
2022-05-26T08:50:07Z |
|
| dc.date.available |
2022-05-26T08:50:07Z |
|
| dc.identifier |
Barnett, I. Et al (2021) 'Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh,' Field Exchange Issue 66, ENN |
|
| dc.identifier |
https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/16949 |
|
| dc.identifier |
https://www.ennonline.net/fex/66/improvingadolescentsfoodchoices |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/CUHPOERS/198752 |
|
| dc.description |
This article details the co-design, implementation and early evaluation results of an initiative for
promoting the consumption of nutritious foods in adolescents. The initiative involved school and community activities, social media and celebrity endorsements and a pledge for individual and collective action.
Key messages:
• Despite baseline surveys indicating that many adolescents had
poor access to the internet, a social media-focused intervention
proved to be an effective strategy to target this group during the
COVID-19 pandemic when internet usage increased dramatically.
• By building a narrative that tapped into adolescents’ motivations,
the Bhalo Khabo Bhalo Thakbo campaign was able to spark the
interest and engagement of adolescents for improving their
consumption of nutritious foods. |
|
| dc.language |
en |
|
| dc.publisher |
ENN |
|
| dc.relation |
Field Exchange Issue;66 |
|
| dc.rights |
ENN |
|
| dc.subject |
Nutrition |
|
| dc.title |
Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh |
|
| dc.type |
Article |
|
| dc.coverage |
Bangladesh |
|