Sangam: A Confluence of Knowledge Streams

Investing in Social Media Pays Big Dividends

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dc.creator Reeve, Sophie
dc.creator Mutimer, Alice
dc.creator Cartmell, Susanna
dc.creator Frost, Olivia
dc.date 2022-04-29T10:34:00Z
dc.date 2022-04-29T10:34:00Z
dc.date 2022-04-01
dc.date.accessioned 2022-05-26T08:55:29Z
dc.date.available 2022-05-26T08:55:29Z
dc.identifier Reeve, S.; Mutimer, A.; Cartmell, S. and Frost, O. (2022) Investing in Social Media Pays Big Dividends, APRA ICE Insight 1, Brighton: Future Agricultures Consortium, DOI: 10.19088/APRA.2022.026
dc.identifier https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/17356
dc.identifier Rural Futures
dc.identifier 10.19088/APRA.2022.026
dc.identifier.uri http://localhost:8080/xmlui/handle/CUHPOERS/199147
dc.description Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of social media activities, including sharing APRA’s publications and news on events, and promoting APRA’s key research messages. This report explores this impact, what went well, and what could be improved as future programmes plan their own social media efforts.
dc.language en
dc.publisher APRA, Future Agricultures Consortium
dc.relation APRA ICE Insight;1
dc.rights http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights APRA, Future Agricultures Consortium
dc.subject Agriculture
dc.subject Education
dc.subject Science and Society
dc.subject Technology
dc.title Investing in Social Media Pays Big Dividends
dc.type Series paper (non-IDS)


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