To disseminate policy-relevant messages based on APRA research at country and regional levels, the Information and Communication and Engagement (ICE) team encouraged country teams to build relationships with the media from early on in the programme. This is not something with which APRA researchers had much experience and, subsequently, the approach was taken up by only a few teams. Nevertheless, with support from the ICE team, those teams that pursued active engagement with the media proved very successful. This report reflects on the APRA programme's engagements with the media to identify what went well and key lessons on what could have be improved.