This article describes how the mass media in Ghana use quantitative information to communicate the prevalence of child labour. During the period 2000–2020, stories about child labour frequently appeared in Ghana’s mass media. Within nearly 30 per cent of the stories, at least one numerical quantification is used. Quantifications appear to be constructed primarily to dazzle readers. The large numbers and the weight of the technical jargon used would appear to significantly reduce the potential to inform. We ask why successive governments have not used the mass media tools at their disposal to more effectively address the complex policy problem of child labour.