Freedom to learn: - ‘Edusumers’: An analysis of student attitudes towards mobile enhanced learning in Higher Education. Abstract Purpose: This paper explores Post Graduate students ‘attitudes towards M-Learning in the UK; focusing on mobile device use in supporting interactive and engaging pedagogical approaches to reach mobile students (‘edusumers’). Design/Methodology/Approach: A mixed method data collection approach will be adopted in this research (50 scenario analysis tests and 50 questionnaires) to explore student (‘edusumers’) awareness, attitudes, experience and usage patterns of M-learning. Data analysis will involve qualitative content analysis to illustrate scenario themes (Phase 1). In Phase 2 (survey) statistical techniques are proposed (e.g. standard statistical packages [SPSS], a series of ANOVA) to establish correlations and variations in behavioural intention. Proposed Research Contribution: Theoretically, this research has potential to shed some light on individual attitudes and adoption determinants towards M-learning. Secondly; empirically inform education practitioners on harnessing the learning potential of the mobile device in and around the classroom. Originality/Values: This paper generates fresh insights into M-learning by Post Graduate students in the UK. Review of literature highlights need to realign pedagogical approaches in order to effectively reach and engage ‘mobile students’.