Sangam: A Confluence of Knowledge Streams

The Effect of Encoding Specificity on Learning in a Multimedia Environment

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dc.contributor Teaching and Learning
dc.contributor Doolittle, Peter E.
dc.contributor Burton, John K.
dc.contributor Smith-Jackson, Tonya L.
dc.contributor Whitt, Gary L.
dc.creator LaBoone, Emet L.
dc.date 2014-03-14T20:11:06Z
dc.date 2014-03-14T20:11:06Z
dc.date 2006-04-26
dc.date 2006-04-27
dc.date 2006-05-09
dc.date 2006-05-09
dc.date.accessioned 2023-02-28T18:21:45Z
dc.date.available 2023-02-28T18:21:45Z
dc.identifier etd-04272006-153110
dc.identifier http://hdl.handle.net/10919/27381
dc.identifier http://scholar.lib.vt.edu/theses/available/etd-04272006-153110/
dc.identifier.uri http://localhost:8080/xmlui/handle/CUHPOERS/269744
dc.description The purpose of this study was to examine the effect of encoding specificity on learning in a multimedia environment. Based upon the theory of encoding specificity there should be a relationship between the modality for which a learner encodes information into memory and the modality used to assess the learner's knowledge. Modality attributes for purposes of this study included visual (animation) and verbal information (narration and text). Two-hundred and fifteen students viewed a computer animation on lighting formation which was presented in one of three different modalities (animation with narration, animation with text, text only). Following the instruction students were assessed in one of three modalities (animation with narration, animation with text, text only) on recall and transfer. A 3 Encoding/Study x 3 Retrieval/Test (animation with narration, animation with text, text only) full-factorial post-test only design was used to assess the effects of matched and mismatched encoding and retrieval modalities in a multimedia environment. Encoding specificity suggests that there is an interaction between the conditions at encoding and retrieval such to say that the to-be-remembered item will not be as effective during retrieval unless the cue was specifically encoded at time of storage. Unfortunately, the present study did not find much to support the claim of encoding specificity based upon modality. The use of modality in both encoding and retrieval condition to support encoding specificity was found only in the AT-AT matched recall group versus the mismatched groups. Furthermore, significance was not found in any of the matched mismatched transfer conditions.
dc.description Ph. D.
dc.format application/pdf
dc.publisher Virginia Tech
dc.relation elaboonefinaletd.pdf
dc.rights In Copyright
dc.rights http://rightsstatements.org/vocab/InC/1.0/
dc.subject cognitive multimedia learning
dc.subject context dependent learning
dc.subject encoding specificity
dc.subject multimedia learning
dc.title The Effect of Encoding Specificity on Learning in a Multimedia Environment
dc.type Dissertation


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